The farmer Christian Bachler takes up arms on Facebook against the eloquent journalist and Falter editor-in-chief Florian Klenk. Bachler calls him an "arrogant bobo-in-chief", who ignores the situation of farmers: "Get off your bobo steed and come for a practical training". 250,000 people watch the video. Klenk comes and gets to know Bachler's world: an alternative farm in the Styrian mountains with cows, alpine pigs, yaks, geese and chicken, a kind of alpine Bullerbü. Klenk learns that the Raiffeisenbank wants to auction off the farm... A modern fairy tale.