Harald Friedl
Once merely a basic foodstuff, bread has now become a brand-name product with ever more varieties and suppliers. But do we know what we are actually eating every day? The film BREAD takes us on an enlightening journey into the world of bread and its production today. We meet traditional artisan bakers and cereal farmers who can vouch for quality and sustainable ingredients. Harald Friedl also shows us the baking factories of transnational food corporations, who go to great technological lengths on their mission to recreate authentic taste. Industrially produced bread is fast becoming an artificial product. How can the craft of baking survive? And what will the bread of the future be like?

Technical Data
Running time: 94
Format: digital
Screen ratio: 16:9
Language spoken: German, French, English, Spanish
Production year: 2020
Director(s): Harald Friedl
Writer(s): Harald Friedl
Cinematographer(s): Helmut Wimmer
Producers: Johannes Rosenberger, Johannes Holzhausen, Constantin Wulff, Carl-Ludwig Rettinger
Production company
Navigator Film
Schottenfeldgasse 14
1070 Vienna
tel:+43 1 524 97 77
Lichtblick Film (D)
International Sales
Torstraße 154
10115 Berlin
tel:+49 30 246 281 56